We’d like to tell you a bit about Simeon, the founder of this brand. He was raised in the Norfolk countryside, the son of a sculptor. As a teenager he was Inspired by his father to experiment with wood and stone carving, modelling clay and mould making. At the same time, he observed with curiosity his father making clothes for his mother. At age 19 he apprenticed himself to Willie Brown at Old Town – a workwear tailor in Norwich. It was here that he started down the path of a pattern cutter and fashion designer.
Soon though, the bright lights of London beckoned and in 1994 he moved there. immersing himself in ’90’s club culture and fashion, he interned at Alexander McQueen and Hussein Chalayan. Later he moved to Paris to work for Sonia Rykiel and Sharon Wauchob.
In 2011 he moved to the Netherlands. He was driven by a passion for craft and a belief that form, function and making are all inextricably connected. Moreover, he began to turn away from pure fashion. As a result of this he felt compelled to create objects that have an intrinsic value separate from the superficial concerns of style and trend. He began to experiment with hand made accessories and in this way returned back to those first teenage sculptural explorations. The discovery that vegetable tanned leather holds many of the properties of wood and clay – mouldable, carve-able, structural as well as stitch-able – was a turning point.
In 2017 Simeon realised he had to give in to his calling and produce what he knows best: exquisite, meticulously fine, sculptural luxury bags and accessories. Applying his art and conviction to these products and invoking all the values of classic British savoir-faire: the finest leather, impeccable finishing, timeless designs and bespoke craftsmanship.
